Cash or Charge?

Continental Oil Company
“Charge!  1966 Sales Program”
1966, Conoco

“Here comes the crusty, hard-as-nails Old Trooper and his dedicated horse Reveille riding hard out of Fort Conoco to bring you the news of Conoco’s 1966 Sales Program.  The Old Trooper is a new symbol that embodies the aggressive spirit and bold new challenge to the petroleum market place.  He’s the leader of the ‘espirit de corps’ for Conoco sales people everywhere.  You’ll see him often in 1966.  Listen to his words of wisdom as he calls the troops together to whip up enthusiasm for the new year.  Jump into the spirit of his challenging call to arms… CHARGE!”

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